WTF IS clubJOSH?!

We didn’t start clubJOSH with a grand mission statement or some self-important brand manifesto. There was no mood board covered in buzzwords like authenticity or mindful masculinity. Honestly, we just wanted clothes that made us look hot—and maybe slightly dangerous—without trying too hard.


Turns out, that’s harder to find than it should be.

So we made it ourselves.

Simple. Sharp. A little smug. And sexy in that “I know I shouldn’t stare but I am” kind of way.

clubJOSH is for men who don’t follow trends because trends move too slow. It’s for the guy who walks into a room and doesn’t say a word, but everyone notices. Not because he’s loud—because he looks like he knows something you don’t.


We’re not chasing clout, sustainability awards, or TikTok virality. The clothes are print-on-demand because we don’t like clutter and we’re not interested in overproduction. You want it? Cool. We’ll make it. If not? That’s fine too.

No hard sell. No “drop culture.” Just the right pieces for the right people.


Who is clubJOSH for?

It’s for the man who probably ghosted you but looked really good doing it.

The guy who didn’t RSVP and still ends up in the VIP.

The one who keeps his bedroom dark, his shirt open, and his intentions unclear.

You won’t find us chasing algorithms or screaming for attention.

We don’t need to. You’re already looking.


clubJOSH

It’s not just clothing. It’s a vibe you wear.

A little mystery. A little menace. A lot of “don’t touch unless invited.”